Dacia - Now available to order at Bells from £8,995

28th June 2012

Dacia - Europes fastest growing car brand available to order at Bells from £8,995

Dacia, pronounced "Datch-er", was founded in Romania, in 1966. Its first factories used Renault tooling, whilst early models also used mechanicals and chassis from Renault models, including the Renault 12 and Renault 8. After three decades of producing cars, Dacia’s 2,000,000th car rolled off the production line in September 1998.

In September 1999, Dacia was bought by the Renault Group and, from here onwards, Dacia went from strength-to-strength. Thanks to financial investment, shared Renault-Nissan alliance technology and improved production methods, the quality of Dacia cars significantly improved. Dacia’s true ‘Renaissance’ came in 2004, with the launch of the Logan saloon, Logan marked the beginning of a world-renowned ‘Success Story’ for Dacia.

With an expanding product range, investment in new production facilities and entry into new markets, Dacia has become a true icon of today’s ever-changing global car market in its own right. Today, Dacia is Europe’s fastest growing car brand since 2004.

The Dacia philosophy is to make an enemy of the unnecessary by limiting the number of options and colour palette choices available on its cars and vans, the brand can reduce production line complexity, thereby passing the savings onto its customers through lower list prices. Duster is no exception.

Kicking off Britain’s most affordable new SUV range is the Access, starting at £8,995 on-the-road (4x2). The 4x4 version costs a jaw-dropping £10,995, the cheapest 4x4 SUV by several thousand pounds. Available with a 105hp 1.6-litre petrol engine in either 4x2 or 4x4 guise. Standard exterior features on the five-seater include, 16" steel wheels and longitudinal roof bars, while on the inside, the high-selling model offers electric front windows, four airbags, height adjustable steering wheel and ISOFIX points on the outer rear seats. An emergency spare wheel is also fitted free-of-charge to 4x4 versions. ABS and Emergency Brake Assist, plus remote central locking are also core features, together with radio and speaker pre-wiring.

Moving up the range brings value-seekers to Ambiance. Prices for the likely second best-selling trim level in the UK start at £11,495, rising to £13,495. Among its biggest draws are a 4x20W radio/CD with AUX, Bluetooth, USB connectivity and steering-column mounted fingertip controls, plus body coloured bumpers, 60/40 split folding rear seats, front fog lights and height adjustable driver’s seat.

The flagship of the Duster range in the UK, and the expected best-seller will be Lauréate, although costing only £12,995 to £14,995, buyers could be forgiven for thinking that it’s a pricing error. The premium for the top-seller brings several key draws. Among them are 16" alloy wheels, air conditioning, electric rear windows, leather steering wheel and trip computer. The styling inside and out also moves up a notch, with satin chrome for the roof bars, scuff plates, side sills and door handles. Body coloured, heated and electrically adjustable door mirrors also appear. In the cabin, piano black detailing adds a touch of class throughout, specifically on on the door handles, centre console surround, plus steering wheel and door panel inserts.

Customers may wish to enhance its rugged looks and Dacia have enabled this by introducing four accessory packs –Adventurer, Styling, Protection & Touring.

The first pack, Adventurer, includes door sill protective mouldings and front and rear wheel arch protectors the second - Styling brings daytime running lights and chrome for the side and front bars and exhaust tailpipe. The third – Protection offers an alarm, rear parking sensors, tailgate protection, bootliner and front and rear mudguards and the final – Touring boasts a towbar and transversal roof bars, plus a front centre armrest for increased comfort on the longer journey.

Pre-ordering for Duster is now available for just £100 http://www.dacia.co.uk/dacia-store/ and you can experience our Dacia Duster in the showroom. Deliveries of Duster – and the New Sandero hatchback – will begin in January 2013.

Look out for the laubch of the Dacia Sandero starting at less than £7,000...these are prices not to be missed!

So come to Bells and see the Dacia for yourself at Bells today.

You'll be better off with Bells!