One of Northern Ireland’s longest established car dealerships is golden in more ways than one after the multi-award-winning Renault dealership celebrated its 50th anniversary.

Bells of Crossgar, situated on Downpatrick Road in Crossgar, marked the milestone with a special visit from Groupe Renault UK senior personnel, including Vincent Tourette, Managing Director and Louise O’Sullivan, Network Operations Director. The dealership also used the occasion to recognise the outstanding contribution its team had made to its 50-year success with the presentation of several long-service awards.

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The family-owned dealership has gone from strength-to-strength since it was opened by founder Kevin Bell in 1969, regularly triumphing in the Groupe Renault UK Dealer of the Year Awards and being the brand’s current ‘Small Dealer of the Year’. It has matched thousands of local drivers to their ideal Renault, with customers enjoying the familiarity of a long-established team and a location that has been the same since 1969.

Many of the Bells of Crossgar team have been with the dealership for over 20 years, with one member of staff having racked up an impressive 35 years of service. It’s this experience, plus its focus on putting people first and the breadth of the Renault range that Bells of Crossgar attributes its success and longevity to.

Charlie Bell, Managing Director of Bells of Crossgar and the son of founder Kevin Bell, said: “We have witnessed a great deal of change in the automotive industry, both in terms of retailing and vehicle technology, and while we have adapted, we have always stayed true to our ethos of family values. We have three generations of our family in the business and we are very proud that as part of our very loyal customer base we have assisted many local families with their motoring requirements for nearly 50 years.

“We would like to thank everyone who has supported us in the last 50 years and look forward to continuing to deliver a level of service that exceeds customers’ expectations.”

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Bells of Crossgar is also one of the oldest dealerships in the Groupe Renault UK dealer network and is one of the very few to be family-owned. Its 1.5-acre site includes a seven-car showroom, an outdoor display of up to 100 hand-picked pre-owned vehicles, an advanced workshop that offers full after sales facilities – all of which are delivered by Bells of Crossgar’s manufacturer-trained technicians – accident repair facilities and a parts operation. The Renault and Dacia sales division also caters for business and Motability customers.

On congratulating the dealership, Vincent Tourette said: “Bells of Crossgar can be exceptionally proud of what it has achieved, and we would like to thank its team for the excellent representation of our brand over the last 50 years. Its knowledge, expertise and experience are second to none, which is officially recognised by its success in our annual awards and its ability to deliver an excellent customer experience and a strong commercial performance. Bells of Crossgar has played a significant role in the growth of our brands and we very much look forward to continuing our partnership.”

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